
Yes, Google can show me answers to most things and direct me to other websites, but it’s simply not the same. However, now that so many of these subreddits have gone private it’s almost impossible to ignore the impact it’s made on the everyday Google experience. Even if you don’t just tag ‘Reddit’ to the end of your search query, the site usually turns up close to the top of most searches anyway, so even if you don’t actively use the platform, you’re likely to have gotten some useful information from there at some point.

Reddit has so far refused to budge on the API changes despite the protests and on Thursday the company’s CEO Steve Huffman said the platform is mulling changes that will allow users to override moderators organizing the blackout.The sheer number of very specific subreddits (essentially smaller forums dedicated to a certain topic) means there is something for everyone, and if you’ve got a question, someone out there will have the answer. This Selig says has effectively forced him to shut down his popular app, with several other popular third-party apps also following suit.

However, Reddit’s new policy will charge third-party app developers up to $0.24 for every 1,000 API calls, which Apollo creator Christian Selig says will end up costing his app $20 million a year. The API, or Application Programming Interface, was used by several popular third-party apps like Apollo to access the site and was often the preferred choice for power users over Reddit’s official app. More than 8,000 subreddits joined the blackout protest on Monday to oppose Reddit’s plan to begin charging for its API. The protest began on Monday and was initially scheduled to last 48 hours, but plan to continue indefinitely until Reddit agrees to roll back its planned API changes. These include many of Reddit’s most active communities with millions of users, including r/funny, r/science and r/Music. That is the total number of subreddits that are still observing a blackout as of Friday morning, according to a tracker. An easy answer to the query could quickly be found on the r/HomeAssistant subreddit, which appears to currently not be part of the blackout. On narrower technical issues, like integrating an obscure brand of smart light with the smart home platform “Home Assistant,” Bard and Bing appeared far less useful, with Microsoft’s chatbot failing to answer the query while Google’s service offered two separate solutions, only one of which appears to work. The AI bots also shied away from firm opinions when asked to choose the better of two options, unlike human users on Reddit. But these answers appear to largely rely on websites that appear on the top of both Google and Bing search results-so users who are not happy with those results will not find anything new from the chatbots. Like Reddit, both chatbots were capable of offering broad recommendations for content, including miniseries to watch on HBO Max and games to play on Xbox Game Pass. A short experiment using both Google Bard and Bing’s GPT-4 powered chatbot as alternatives to the “+reddit” hack yielded mixed results, as neither platform truly offers a replacement for the community aspect of Reddit.
